Monthly Features

Pride Goeth
It’s always kind of strange when my various areas of interest kismetically collide. Recent kismet took the form of visits to pawn shops, a conversation with a local retailer, and clean-up for a nonprofit organization’s event. All of these incidents touched on this theme of pride.

Letʼs Get Specific!
So, if you are like me Iʼm thinking you might be kinda tired of hearing about all of these changes we
need to make to be more successful, more profitable or more whatever. While the intentions of the
writers are good I find myself often times frustrated because I get the WHAT I am supposed to do but
I struggle with the HOW.

Can You Really Market Your Business on a Shoestring?
A long time ago, I attended a workshop entitled, “Marketing Your Business on a Shoestring.” That was back in the 1980s and I was just a young, impressionable account executive trying to make her mark on the advertising world by learning everything I possibly could to help clients with their businesses. My thinking was that this seminar topic was important; that business owners must really have a need to save money on their marketing budgets – naively unaware of how a business could possibly budget for such a high “expense.”

10 Facts About Broadband and Jobs
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet.

Getting Frisky with Tablet Apps
To continue a little bit with my topic from last time about how part of successful marketing is tell you about an iPad app for cats that I came across recently.

Understanding Basic Financial Statements
Perhaps the best way to illustrate the importance of basic, commonly used financial statements is to offer an over-simplified comparison of business financing to home financing (which is more familiar to most these days)

Changing for the better…
As much as I hate to admit it, I have never been a consistent user of seatbelts in a moving vehicle. Sure, I understand the obvious safety benefit and for all intents and purposes it is illogical not to wear them. Laws have even been passed that make driving without a seatbelt a punishable offense. So if there is an obvious benefit to wearing them and legal consequences by not wearing them, why did I only end up wearing a seatbelt less than half the time that I was driving in a car?

An Interview with Pat Mastors
Wisdom Through Experience Podcast: An Interview with Pat Mastors about Launching Her Company, Infection Defense.

Continuous Improvement is a Culture
Teamwork, morale, motivation and commitment are all keys to making a business thrive. This doesn't happen by accident.
What makes the difference between sales training success or disaster?
Do companies have a revenue problem here in America?

